Data Security

With the rapid adoption of generative AI and the growing complexity of data types and sources, data security remains a top priority for organizations.

Customers need clear visibility into sensitive data and associated risks—such as oversharing, data theft, and leakage—and protection that scales across cloud, devices, and GenAI applications, including Microsoft 365 Copilot, Copilot chat, and AI agents built with Copilot.

Microsoft Purview is a cloud-native, integrated data security solution that unifies information protection, data loss prevention, and insider risk management to reduce security fragmentation. It helps organizations classify and label data, prevent unauthorized use, and apply consistent policies across their digital estate. By correlating insights across data and user context, Purview enables customers to discover hidden risks, balance protection and productivity, and streamline incident investigation through AI-powered detection and response.