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CSP Marketing Moments

Seize the moment!

CSP Marketing Moment events provide a reliable platform for Cloud Solution Provider (CSP) partners to stay updated about new product benefits, programs, and promotional offers. Each episode is a key moment for you to understand the latest product value, get updates about programs and promotions, and seek answers to your questions. The events also offer a chance for meaningful dialogue, allowing you to share feedback about future decisions and activities, while gaining insight into Microsoft’s strategic direction.

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Explore the upcoming and recent sessions

Maximize Microsoft 365 Renewals: Upsell with AI and Security Value

Lead with AI. Unlock Growth.

This session, hosted by Jeremy Welch, GM of AI Business Solutions Marketing, and the SME&C Growth Marketing Team, walks through how to turn Microsoft 365 renewals into strategic upsell moments by positioning Microsoft 365 Business Premium, E3, and E5 as the foundation for security and Copilot readiness. Learn how to build a go-to-market (GTM) plan that drives adoption and monetization across Microsoft 365 Copilot, Copilot Chat, and agentic solutions. Plus, explore how to extend that momentum into Dynamics 365 Business Central.

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MCAPS Start Unpacked

Get ready for FY26!

Hosted by Sela Gu, Sr. Director AI Business Solutions SME&C Marketing, and Matt Berg, Director Business Strategy SME&C, this session walked through new investments, strategies, and engagement focused on driving our partner priorities for FY26:

  1. Equip every user with a Copilot and deploy an agent for every business process. Win customers by advising, deploying, and driving adoption of Copilot for all.
  2. Drive Microsoft 365 core execution by acquiring new customers or upselling existing customers to premium offers such as Microsoft 365 Business Premium, E3 and E5 as the foundation for the AI transformation.
  3. Help our partners grow profit and win customers by adopting business processes with Dynamics 365 Business Central.
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Accelerate CSP Growth with Corporate Customers and New Copilot Value

Supercharge your CSP business growth!

This session featured the newest Microsoft 365 offers and promotions to grow your Microsoft 365 Copilot and Microsoft 365 E suites sales with medium enterprises. Along with details about several key announcements, the CSP Growth Marketing team provided real-life examples using Microsoft 365 Copilot and agents to help drive AI customer adoption by leveraging the newest capabilities. Our hosts Jeremy Welch, GM of MW and BA Marketing, David Smith, VP of Global Channel Sales, and Sela Gu, Sr. Director of CSP Growth Marketing, shared the newest opportunities, and how Microsoft is investing in long-term growth for our partners.

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Reimagine Your Copilot GTM with Microsoft 365 Copilot Chat

Become an AI-powered organization

FY25 H2 kicked off with the announcement of Microsoft 365 Copilot Chat on January 15, 2025! Two weeks later on January 29, we hosted our Q3 Marketing Moment, featuring Sela Gu, Senior Director of AI @ Work CSP; Daniel Vargas, Senior Director of Product Marketing for Microsoft 365 Copilot; and Emmy Jäger, Senior Product Marketing Manager for AI @ Work CSP. This event highlighted how CSP partners can integrate Microsoft 365 Copilot Chat into their go-to-market strategy, empowering every customer to become an AI-powered organization. Key topics covered include positioning for Copilot and Copilot Chat, extension for the Copilot Getting Started offer, and availability of Copilot Internal Use Rights (IUR).

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