Create a competitive edge with AI
Help SMB customers move beyond AI experiments and deliver business impact with Microsoft. Build, deploy, and scale secure, governed AI agents grounded in business data and connected across their organization’s systems.
With Microsoft’s end-to-end AI platform, partners can help customers accelerate time to value, improve outcomes with business context, and manage the full agent lifecycle from development to deployment. For partners, this represents a significant opportunity to drive higher-value engagements, expand recurring services revenue, and grow margins through AI-led transformation projects.
Why Microsoft?
- AI grounded in business data and processes
- End-to-end governance, security, and observability
- A unified platform spanning Microsoft Copilot Studio, Microsoft Foundry, GitHub, and the Microsoft Marketplace
- Faster path from pilot to production
Ready to get started?
Jump to Go to Market
Featured resources
Explore key resources for engaging in Create a Competitive Edge with AI conversations with your customers.
To-Partner Partner Opportunity Deck
Discover the SMB AI opportunity and partner growth potential.
SMB Partner Playbook
Practical guidance for leading AI customer conversations and growing your practice.
To-Customer L100 Pitch Deck
Ready-to-use deck for customer conversations, inclusive of discovery questions.
SMB Customer stories
See how SMB customers are achieving results with Microsoft’s agentic solutions
Go to market
We’ve curated the top go-to-market resources you’ll need to align your selling motion with the Microsoft Customer Engagement Model.
Partner sales journey
Listen & consult
Build pipeline by targeting and executing campaigns
Inspire & design
Build intent with immersive customer experiences
Empower & achieve
Accelerate wins with incentives and sales tools
Realize value
Deploy and drive usage to deliver faster ROI
Manage & optimize
Drive expansion with upsell and third-party extensions
A single source of truth for positioning, three value pillars, proof points, and hero products
Generate customer leads with marketing assets and Campaigns-in-Box for partners
Use Co-op funding to build pipeline with marketing campaigns
Leverage this kit to deliver a briefing that uses real-world, hands-on scenarios to help customers see how Copilot and agents can transform their work and drive business value. MCI-funded for select partners
Use this kit to deliver a briefing that demonstrates how customers can get started quickly with Copilot and empower their work with AI through click-through and simulation demos. Open to all Microsoft AI Cloud Partner Program (MAICPP) and Co-op-eligible partners
Resources to help partners drive agent adoption, automation, and business transformation with Copilot Studio
Get answers to common questions about Agent 365
Ready-to-present deck: today's landscape, why Microsoft, customer stories, and next steps.
Webinar shows how easy it is to create an agent on Microsoft Foundry
Provides demos for building custom copilot + agents, extending Microsoft 365 and SharePoint with Copilot Studio
Prove value fast with a funded pilot or proof of concept
Get inspired by real customer outcomes powered by agents build with Copilot Studio
For SMB partners with specialization leverage pre-sales offers to accelerate your opportunities
Find resources to help you learn more about and promote FY26 Q2 promotional offers
Get answers to common questions about the latest CSP Copilot offers
Turn AI opportunities into profitable customer outcomes with funded engagements (for eligbile SMB partners with Solution Partner Designation)
Leverage assets to accelerate deployment
Leverage assets to accelerate deployment
Accelerate deal closure with CSP incentives and offers to modernize infrastructure (subject to partner eligibility)
Drive expansion and earn incentives as the customer scales their modernized estate.
Ongoing optimization for performance, reliability, and cost - the annuity motion that deepens the customer relationship.
Build a practice
Leverage these resources to develop a growth plan for your competitive edge with AI practice.
Your recipe for the practice - depth sales/execution guidance, when to use each asset, how to sequence engagements
Includes a framework for implementing and optimizing Copilot solutions, covering key areas, such as service introduction, deployment, best practices, adoption, and support resources
Customer propensity lists to identify your best modernization prospects
Get free, comprehensive skilling and development to make Frontier Transformation possible
Role-based credentials to differentiate your business: AI Apps Differentiate with
Explore trainings designed to help you enhance sales and technical capabilities to help you accelerate new customer acquisition, upsell, and cross-sell
Earn badges to unlock new sales and technical opportunities and showcase your achievements