Welcome!
We’re excited to make the agenda for the Microsoft Partner FY27 GTM Kickoff event available to you. Explore sessions at this year’s event designed to help you make the most of the GTM priorities and initiatives for the coming year.
Learn more and register for the July 28 event today!KNCSA: Executing the AI Frontier: Turning Ambition into Customer Impact and Partner Growth
AI is moving from pilots to broad, scaled deployment—and partners are how outcomes get delivered. In this fireside chat with Microsoft marketing leaders across solution areas, hear how partners can turn ambition into real customer impact. Learn how to scale adoption, differentiate solutions, and capture growth as Microsoft simplifies how you build, go to market, and win in the AI Frontier.
EC100: Harness AI in the Flow of Human Ambition: Unlock Growth and Win with Copilot and Agents
Partners play a critical role in helping customers turn AI ambition into real business transformation. This session explores how to bring AI into the flow of human ambition—embedding Copilot and agents into everyday work to drive productivity, unlock new business value, and accelerate growth in a secure, integrated platform. Learn how to differentiate and win the AI opportunity.
EC101: Accelerate Agent Development Grounded in Customer Data
The AI market has shifted—customers are no longer experimenting; they want to build, deploy, and govern agents at scale, grounding in their business knowledge. Customers need partners for advisory, implementation, and broader transformation. See how our differentiated stack—grounded in intelligence and trust—plus your services give customers scale and speed for these transformations. Learn about new specializations and skilling to set your services apart.
EC102: Build Customer IQ: The Intelligence Layer for AI
Customers need to differentiate their agents based on their organization’s unique intelligence—shared context about their business. Discover how to evolve and differentiate your practice through Microsoft IQ’s capabilities, including the skills and resources made newly available for your teams to help you stand out.
EC103: Establish a Trusted and Secure Platform for AI
As customers accelerate AI adoption, trust and security are becoming a critical opportunity for partners to lead. Organizations need guidance to deploy AI safely at scale and protect sensitive data. Join this session to learn how to position a trusted and secure AI platform, shape customer conversation, and leverage key GTM levers to drive impact and win in FY27.
EC104: Lead the AI Shift: Unlock Growth and Win with AI-Ready Productivity and Security
As organizations accelerate Frontier Transformation on a secure, AI-ready foundation, partners play a critical role in leading this shift. Join us to explore the FY27 go-to-market strategy for AI-Ready Productivity and Security—highlighting the partner opportunity-aligned incentives and key enablement levers to help you drive growth, deliver customer impact, and win in FY27.
EC105: Agentify Your Business Processes
AI agents are transforming how businesses operate—and creating a major partner opportunity. Discover how Microsoft is agentifying business processes across Dynamics 365, Copilot, and Power Platform. Backed by Forrester TEI data showing 150% revenue growth from agent development, this session lays out a practical roadmap across skilling, practice development, and GTM execution using Frontier Accelerate investments. Walk away with clear next steps to build or scale your practice.
EC106: Modernize with AI to Unlock Growth Across the Estate
Turn modernization into a growth engine for your practice. Learn how to help customers reduce technical debt, modernize apps and infrastructure, and build a secure, AI-ready foundation. Use Microsoft’s modernization tools, funding, and partner opportunities to accelerate delivery and expand into high-value database, apps, and AI services.
EC107: Build a Unified Data and AI Foundation to Accelerate Customer Transformation
Help customers move from AI experiments to real business impact by unifying their data and AI foundation. Learn how to drive end-to-end transformations using Microsoft’s data and AI platform—enabling faster insights, scalable AI solutions, and measurable outcomes for customers. Discover how to expand your role and drive larger, more-strategic opportunities with customers.
SMB100: Power Your Business with Secure AI Integrated into Your Flow of Work
Leverage durable, aggressive pricing to win new customers, grow every account, and build recurring revenue across productivity and agents. This session is about enabling SMB employees through Copilot and agents, powered by Copilot Business and Copilot Studio. See how predictable, partner-favorable pricing turns the SMB AI moment into a repeatable, profitable growth motion backed by Business Standard and Premium with Copilot offers, SMB hero scenarios, and proof points you can take to market now.
SMB101: Create a Competitive Edge with AI and Agents
SMB customers are already investing in AI—but partners can capture more value. Learn how to build, deploy, and scale agents using Microsoft’s platform, from Copilot Studio to Foundry and Marketplace. Discover how to create repeatable solutions, unlock new revenue streams, and grow your business with AI.
SMB102: Run Your Business Securely
AI is changing how every SMB works—and security is the foundation that makes that transformation possible. Learn why Microsoft Security is built for the AI era, combining Defender and Purview with Business Premium to help customers adopt AI confidently, prevent advanced cyberattacks, and protect data compliantly. Walk away understanding how to build and scale a profitable SMB security practice, lead better customer conversations, and activate the resources, offers, and guidance to help you win.
SMB103: Agent-Accelerated Finance and Operations Powered by Business Central
Discover how agent-powered finance and operations in Dynamics 365 Business Central can help your customers deliver on the promise of AI to scale up faster and achieve more. This session covers the market opportunity, refreshed core and AI messaging, practical selling resources, and key promos and programs for Business Central. Partners will leave with an understanding of our strategic drivers, and the messaging, promos, and resources to help deliver.
SMB104: Modernize Your Data to Unlock AI-Driven Growth
SMB customers can’t realize AI value without a modern data foundation. Learn how to help customers modernize databases, apps, and infrastructure to improve efficiency and unlock AI scenarios. Explore partner opportunities across migration, services, and ongoing consumption to drive long-term growth.
OD200: Frontier Accelerate for Business Processes: Accelerate AI Transformation for Your Customers with the Right Expertise, Investments, and Skills
Partners play a critical role in helping customers turn AI ambition into real business transformation. This session explores how to bring AI into the flow of human ambition—embedding Copilot and agents into everyday work to drive productivity, unlock new business value, and accelerate growth in a secure, integrated platform. Learn how to differentiate and win the AI opportunity.
OD201: Agentify Your Business Processes – ERP
ERP is evolving from a system of record to a system of action, creating a new growth opportunity for partners. In this session, learn how to build and scale an Agentic Finance and Operations practice with Dynamics 365 using first-party ERP agents, MCP-enabled extensibility, and repeatable services that surround or replace incumbent ERP. We’ll cover the FY27 GTM strategy, skilling and activation resources, and how to drive customer outcomes, adoption, and profitable growth.
OD202: Agentify Your Business Processes – Copilot Studio and Power Platform
Discover what’s next for your Power Platform and Copilot Studio practice in the new fiscal year. In this launch session, we’ll introduce the latest AI-driven product innovations, share our updated partner go-to-market strategy, and outline how you can capitalize on the growing demand for Power Platform and agent-powered business solutions to drive growth and differentiation in FY27.
OD203: Agentify Your Business Processes – Service and Contact Center
Service and the contact center are evolving from a system of engagement to a system of action. Learn how to build and scale an Agentic Service & Contact Center practice with D365 Customer Service and D365 Contact Center using first-party service and voice agents, MCP-enabled extensibility, and repeatable services that surround or replace incumbent CRM and CCaaS. Explore FY27 GTM strategy, skilling and activation resources, and how to drive customer outcomes, adoption, and profitable growth.
OD205: Frontier Accelerate for Copilot: Accelerate AI Transformation for Your Customers with the Right Expertise, Investments, and Skills
Frontier Accelerate for Copilot offers comprehensive benefits packages to customers, including trusted expertise, investments, and skilling. Learn how to use Microsoft engineering support, pricing options, savings plans, and funding to accelerate pilots and implementations. Understand how to shape your offerings across Copilot and agents and strengthen your ability to help customers move from fragmented efforts to scalable, measurable business impact—and greater opportunity for your practice.
OD206: Frontier Accelerate for AI-Ready Productivity: Accelerate AI Transformation for Your Customers with the Right Expertise, Investments, and Skills
Frontier Accelerate helps partners deliver measurable customer outcomes by connecting AI productivity and security to real business impact. In this session, learn how Microsoft brings together expertise, investments, and skilling to accelerate customer success—and how to turn those benefits into a clear, outcome-led story that builds confidence, drives action, and helps customers move faster from intent to impact.
OD207: Agentify Your Business Processes – Sales
CRM is evolving from a system of record to a system of action, creating a new growth opportunity for partners. In this session, learn how to build and scale an Agentic Sales practice with Dynamics 365 using first-party Sales agents, MCP-enabled extensibility, and repeatable services that surround or replace incumbent CRM. We’ll cover the FY27 GTM strategy, skilling and activation resources, and how to drive customer outcomes, adoption, and profitable growth.
OD208: AI-First Transformation Partners – Reimagining Profitability for the Agentic AI Era
AI and agents are reshaping how value is created—and partners must evolve to lead. This session introduces the AI-First Transformation Partner Framework, highlighting the shift to outcome-led, consultative selling, innovation-led demand generation, and hybrid delivery models. Learn how to unlock new growth, differentiate with IP, and scale AI-First Transformation.
OD209: Agent Governance
Explore how to build and scale agents with effective governance and cost controls. In this session, we’ll walk through key capabilities in Copilot Studio to help you manage, secure, and optimize agent deployments—along with the guidance, tools, and support available to enable successful and sustainable adoption in the new fiscal year.
OD204: Lead the GTM Shift: Unlock Growth with Core Pricing, Offers, and Incentives
As partners navigate evolving customer demand and platform innovation, aligning your go-to-market strategy across ME3, ME5 and ME7 is critical to capturing growth. Join this session to explore SKU positioning, promotional investments, and all up changes to partner economics. The session will be highlighting key timelines and enablement levers to help you optimize margins, accelerate adoption, and drive customer impact.
OD210: Frontier Accelerate for Azure: Accelerate AI Transformation for Your Customers with the Right Expertise, Investments, and Skills
Frontier Accelerate is Microsoft’s FY27 growth engine designed to help partners move faster from opportunity to revenue. In this session, learn about priority workloads, activate new investments, and accelerate deal execution with simplified offers and expanded support. Discover how Frontier Accelerate for Azure can help land larger deals, move faster, and scale your Azure practice.
OD211: Accelerate Growth with Microsoft Marketplace
Microsoft Marketplace is how partners access millions of customers and sell globally without added complexity. A recent Omdia study found Marketplace is projected to be a US$300B partner revenue opportunity by 2030. This session covers our FY27 investments across product-led, channel, and co-sell motions and how partners can get started today with each opportunity. Hear partner success stories and leave with clear next steps on how to accelerate your Marketplace business.
OD212: Turn AI Innovation into Revenue Growth
Building AI apps and agents is easier than ever. The challenge is getting adopted. Enterprise customers want solutions that integrate into existing workflows and come from trusted sources. Learn how Microsoft helps software development companies (SDCs) build AI solutions, reach customers where work gets done, and grow through Marketplace and Microsoft GTM motions.
OD213: Frontier Accelerate for Security: Accelerate AI Transformation for Your Customers with the Right Expertise, Investments, and Skills
Frontier Accelerate is Microsoft’s unified approach to AI transformation, bringing together trusted expertise, investments, and skilling into one streamlined path to drive customer outcomes. Watch this session for a deeper dive on FY27 Security incentives—including what’s new, what’s changing, and how to get started. Learn how to leverage pre- and post-sales investments—and CSP margin incentives to drive new business, accelerate adoption, and scale your security practice to win in FY27.
OD211: CSP Security Sales: From Readiness to Revenue
Microsoft Marketplace is how partners access millions of customers and sell globally without added complexity. A recent Omdia study found Marketplace is projected to be a US$300B partner revenue opportunity by 2030. This session covers our FY27 investments across product-led, channel, and co-sell motions and how partners can get started today with each opportunity. Hear partner success stories and leave with clear next steps on how to accelerate your Marketplace business.
OD212: Turn AI Innovation into Revenue Growth
CSP partners need a repeatable security growth motion for SMB and SMC customers. This session shows how to turn readiness into action through GTM tools. They will leave with a clear path to build seller confidence, start customer conversations, and activate opportunities with the Skilling Hub and partner-ready resources.
