Why Microsoft

The Why Microsoft page is your comprehensive repository of competitive assets – designed to equip you with the insights and resources you need to confidently engage in customer discussions and address competitive questions. Use these materials to deepen your understanding of Microsoft's advantages and the broader competitive landscape.

This content is intended solely for internal partner and Microsoft use, and for the purpose of readiness and product knowledge. It contains confidential information and competitive insights compiled from publicly researched sources.
Leverage these resources as a reference to guide customer conversations, focusing on factual, verifiable, and publicly available information. Lead with partner value messaging and highlight Microsoft's strengths and differentiation – while maintaining professionalism. Avoid disparaging competitors or making unsubstantiated claims.

As a partner, you play a vital role in the value equation. Your expertise, services, and ongoing support are essential in helping customers realize the full potential of Microsoft 365 Copilot and their broader AI transformation. Extend Microsoft's value through deployment, training, advisory, and managed services. Use this guide to uncover opportunities to differentiate, address customer concerns, and drive successful adoption of Microsoft 365 Copilot solutions.

Guidelines for Microsoft partners about using compete assets

To ensure proper and compliant use of Microsoft's compete assets, please review and adhere to the following guidelines.

Responsible use of compete content

Use the assets for internal enablement and informed conversations. It is not authorized for external distribution, customer-facing communications, or marketing activities. Any use by a partner that does not align to these expectations will be considered unauthorized use and at partner's own risk.
Do not share compete assets directly with customers or external audiences. Use the insights within to guide compliant, value-driven discussions.
Maintain accuracy and integrity. Do not modify, alter, or misrepresent any data, visuals, or claims contained within the assets. All information must be represented exactly as provided to ensure accuracy, credibility, and compliance with Microsoft's standards.

Always use the latest compete assets

Download the most recent compete materials from this page.
Content is refreshed frequently, so please review regularly to ensure you have the latest version. Check the timestamp on each asset to ensure you are using the latest version.

Comply with local laws and regulations

The laws and regulations related to comparative advertising differ by country. Please familiarize yourself with those that are relevant to your location and circumstances.
If competitive or comparative content is restricted in your market, please use the Microsoft 365 Copilot customer pitch deck (updated December 10, 2025). It focuses Microsoft's unique value propositions, differentiation, and strengths, without making direct competitor comparisons.

Copilot differentiator asset

Use the Microsoft 365 Copilot customer pitch deck (updated December 10, 2025) to learn about the key Copilot differentiators.

Battlecard assets

The battlecard assets are designed to empower partners with actionable insights for competitive engagements. Use these materials to educate yourself and your teams about Microsoft Copilot strengths and differentiation, as well as the broader competitive landscape. Reference these assets to guide customer conversations, focusing on factual, verifiable, and publicly available information.

All-in-one battlecard (updated December 15, 2025)

SMB battlecard (updated December 22, 2025)

Gemini Enterprise

Gemini Enterprise battlecard (updated December 15, 2025)

Gemini Enterprise: 10 scenarios side-by-side with videos (updated December 15, 2025)

ChatGPT

ChatGPT battlecard (updated December 15, 2025)

ChatGPT vs. Copilot: 10 prompts side-by-side comparison with videos (updated December 15, 2025)

Google

Google battlecard (updated December 15, 2025)